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Celebrities who embark on wise business ventures featured in two years of Magandang Buhay

Gerry Plaza May 15,2018 09:59 AM


Celebrities in the showbiz industry are seen as the epitome of success, as we lay witness to the affluence they have earned through hard work and determination.


Yet while such may be glittering and dazzling to see, there is no assurance that such success will last a long time. As they say, showbiz is not forever for most artists and as such, good financial sense is necessary to keep their earnings intact, if not grow even bigger than they could ever imagine.


In Magandang Buhay, we’ve been inspired by celebrities who have used their earnings well by not only saving it or spending it wisely but by investing in businesses that will assure them a steady income beyond showbiz—a fallback they can rely on if ever their careers are over.


Here are some of these celebrities and their businesses featured on Magandang Buhay that they set up through their sole initiative or through partnerships with friends or family.


Toni and Alex Gonzaga – Happy Cup


Sisters Toni and Alex Gonzaga have a milk tea shop called Happy Cup that serves delightful, delicious variants. What’s nice about their initiative in such a business is that they’re pretty hands-on, especially Alex, Toni admits, in the day-to-day operations


Chx Alcala’s security agency


This Pinoy Big Brother Season 1 alumna settled down a few years back with her Brazilian-Japanese boyfriend Ronny Kitasawa, with whom she started a security agency that offers the services of security guards and bouncers to companies and events.


Elmo and Maxene Magalona – Milky and Sunny


Siblings Elmo and Maxene Magalona ventured in the restaurant business with their comfort food-driven Milky and Sunny, which offers a day-long array of delectable dishes.


Priscilla Meirelles - Escadaria


The actress-model and former beauty queen started a business with a strong connection to her native Brazil—the restaurant Escadaria, which offers authentic Brazilian food.


Nikki Valdez – Miss Buttercream


It’s important that you love what you are doing, says the Kapamilya actre,ss and star of Sana Dalawa,Ang Puso star who has been so passionate with her baking business called Miss Buttercream that offers sumptuous butter-based cakes.


Pooh – Gara’s Lechon Bacolod


An avid fan of the Pinoy delicacy lechon, this comedian would choose no other business to venture than anything related to the scrumptious roast pig—especially the lechon Bacolod variant that is his personal favorite.


Karla Estrada – Queen Mother Salon


With her undeniable beauty and smart business sense, Momshie Karla’s Queen Mother Salon is definitely a wise venture.


Karla Estrada – Rustic Box Steakhouse


Momshie Karla also spread her wings in the food business with those tasty and delectable steaks in her new restaurant venture, Rustic Box Steakhouse



Ryza Cenon - Alegria


This newest addition to the Kapamilya roster of talents has put her earnings into good use, especially investing in the upscale restobar Alegria, which offers Latin, Mexican food.


Jolina Magdangal – Memory Lane


Not to be outdone, Momshie Jolina also jumped in the restaurant business with Memory Lane, all with the classic look and rustic ambiance that makes us wax sentimental.


Daniel Padilla’s investment in District 8 with celebrity friends


Indeed, the King Of Hearts is not resting on his laurels. He is really starting to think of ventures outside of showbiz with his investment in the go-to “gastropub” District 8, which he co-owns with Vice Ganda, Billy Crawford, pro basketball players James Yap, Marc Pingris, Paul Artadi, businessman Charlton Yu, and former San Juan vice-mayor Francis Zamora.


Ford Valencia – Dirty Dogs


Even newcomers in the business are using their earnings wisely. This Boyband PH member even used his Pinoy Boyband Superstar earnings to invest in a sausage-and-burger food stall business called Dirty Dogs.


JC de Vera – The Burgery


This Kapamilya heartthrob and Since I Found You star recognizes that being in showbiz is not forever and he needs a “fallback” when the time comes for a “second income,” thus venturing in businesses such as the popular The Burgery restaurant.


Shaina Magdayao – Engineering For Kids


The Asintado actress made quite a distinct venture with close friends—an after-school initiative that helps kids learn more about science, technology, engineering and math.


Maricar Reyes - Chocoliquor


This Bagani cas tmember has also made quite a sweet turn using her baking skills to the hilt with her luscious Chocoliquor cakes that’s so in demand nowadays.


Definitely, having that flashy style and famous stature is temporary. As these celebrities show, it is quite a wise move to focus on non-showbiz ventures and initiatives to ensure financial soundness. This, among other key learnings, is what Magandang Buhay espouses, even inspiring everyone to think beyond the present and plan for the future to achieve lasting success.